Session Title: Level Up Your Digital Analytics and Connect the ROI Dots With Data Storytelling Today’s marketer has more data and analytics at their fingertips than ever before. Nearly every aspect of modern marketing—from website activity, to email click-through rates, video views to social media engagement—can now be tracked online in real-time. Data is everywhere and it can be incredibly overwhelming! While both marketers and firm leadership are often besieged with data and desperate for meaning, data storytelling can help to connect the dots to what really matters. Beneath the data of bounce rates, average session times and Facebook likes are powerful stories that will enlighten, drive action and demonstrate results. In this session, we’ll take a closer look at the relationship...