Session Title: There's Power in Unity: CX Meets CRM Co-Presented with Courtney Kearney, CPSM Client Experience (CX) is the act of looking at your business through the lens of your clients. Taking the time to consider how your internal processes and actions impact your clients is a vital part of CX. Part of those operations involves your Client Relationship Management (CRM) and how you maintain the relationships with your clients is crucial to your firm. With CX being externally focused and CRM focused internally, the two seem to run parallel and separate. Amanda Roehl and Courtney Kearney want to change that perception and facilitate the joining of CX and CRM. These two seasoned speakers will highlight how these two powerful and important programs...