Mark your calendars! We are thrilled to invite you to the 2026 Society for Marketing Professional Services Heartland Regional Conference (SMPS HRC) from on Wednesday, September 30 – Friday, October 2, 2026, at the Hilton Netherlands Plaza in downtown Cincinnati, Ohio.
With over 300 professionals across the nation, representing 150+ organizations, get ready to reimagine, reinvent, and revive your career development.
SMPS HRC is the premier conference in the Midwest for business development, marketing, and leadership in the A/E/C industry.
We aim to enhance the professional experience of our members by facilitating connections and offering valuable education opportunities. The conference supports regional networks and promotes social and business cultures. Whether you’re a seasoned pro or a newcomer to the industry, SMPS HRC offers valuable insight and practical tools for all attendees.

Networking
When it comes to networking, SMPS HRC is unparalleled. It offers a multitude of opportunities to meet fellow professionals in the architecture, engineering, and construction industries. At SMPS HRC, you can connect with attendees from various chapters throughout the region, including Chicago, Columbus, Greater Cincinnati, Indiana, Kentucky, Northeast Ohio, Southeast Michigan, Twin Cities, West Michigan, and Wisconsin.
Education
At SMPS HRC, you’ll have the opportunity to discover a range of educational sessions and workshops that can help take your firm to the next level. The conference committee puts in considerable effort to curate an exceptional selection of sessions featuring the most knowledgeable and dynamic speakers from both inside and outside the A/E/C industry. Training and education are central to SMPS, and we encourage you to make the most of the top-notch sessions and materials.


Celebration
Join us in celebrating your exceptional work! The SMPS Pinnacle Awards acknowledge and honor excellence in marketing and communications within the A/E/C industry. Winners of these prestigious awards are recognized during a special event and throughout the conference.
Location
We’re heading to historic Cincinnati, Ohio, where midwestern, urban vibrancy meets Northern Kentucky's southern charm. Get ready for an art deco experience at Hilton Netherland Plaza downtown Cincinnati. Its lively atmosphere will captivate and inspire you during your stay. So, bring your team and explore all that Cincinnati has to offer.

