Courtney Kearney, CPSM | Founder and Owner, CKearney Consulting
Learn the time-giving power of marketing automation and return your focus to meaningful marketing! All our efforts in marketing should be focused on two things: winning and keeping clients. Automating what we do as marketers frees up our time and money to do those things better. As marketers, we are always striving to gain more time. We need this time to prepare proposals, craft messaging, update the website, coordinate project photography, gather project data, write content and much more. Since adding more hours to our day is not an option we need to use the time we have differently. Streamlining processes, automating repetitive and manual tasks and jumping off the hamster wheel is how automation gives you hours back.
We will dive into what automating marketing really looks like and how to do it successfully following specific phases. Participants in this hands-on workshop will not only learn why they should automate, but they will also leave wanting to automate!
Every attendee will gain tangible action items to take back to the office that will increase productivity, boost efficiency and allow them the chance to spend time on the things that really matter and return their focus to meaningful marketing. Some specific examples: notifications to create, steps to map processes, how to create or leverage champions, a checklist for auditing systems and data.
• Learn and identify what Marketing Automation is and what it is not
• Understand the phases of Marketing Automation
• Walk away knowing the time-giving power of automation
• Discover where you fall on the Marketing Automation Spectrum and how to improve
• Leave with tangible action items to get you back to meaningful marketing