Dana Galvin Lancour, FSMPS, CPSM

SMPS Heartland Regional Conference / Dana Galvin Lancour, FSMPS, CPSM

Dana Galvin Lancour, FSMPS, CPSM

Vice President | Branding + Communications


Session Title:
Creating Cultural Buy-In

Your company’s culture is that special part of your brand that lives outside of logos, marketing materials, and other tangible cues. It is hard to see and yet it is constantly on display. It’s challenging to get everyone inside and outside of the firm to buy into your company culture, yet marketers are challenged by it every day in our industry. Join us as we discuss what culture means for employee engagement, how to create that buy in, and the benefits a strong culture can have for your firm. Learn how you as a marketing professional can team with others in your firm to create cultural buy-in and positively impact the employee experience.