Marketing Coordinator Workshop (Pre-Conference):
AEC Marketing 101
Join past National SMPS President, Melissa Lutz, FSMPS, CPSM, and Weld Coxe Marketing Achievement Award recipient, Carla Thompson, FSMPS, CPSM for an immersive and interactive exploration of marketing professional services in the AEC industry. This dynamic program will help you to sharpen your skills and broaden your understanding of how you can help your firm build brand awareness and win more work. This is a must-attend seminar for anyone who wants to go from 0 to 60 mph in their marketing career because it will make you immediately more valuable to your firm and your team. Melissa and Carla will guide you through the program in an entertaining, energizing, and engaging format. This is your chance to learn best practices from two of SMPS’ best-known marketing veterans.