Session Title: Telling the Story of Skylines Co-Presented with Michael Neelsen The human brain has evolved over the course of 100,000 years to interpret the world in “story terms.” This means we don’t “choose” to tell stories – we are fundamentally storytelling animals. We are helpless to it. We’re involuntarily telling ourselves stories every minute of the day. So, what does this mean for construction, architecture and engineering? The same thing it means for every industry: the firm that tells the best story wins. Every time. Even if you don’t think about it as storytelling. We will show SMPS attendees how to identify the central theme of their firm’s story and reduce it to a single sentence. Using a formula from the renowned...