Session Title: Turning Your Website From Brochure to Lead Generator Co-Presented with Amanda D. Roehl A website and related digital marketing campaigns has long since become table stakes entry into business. You know you need one, and you know it needs to look good. But is it actually bringing in business? A good website does two things: 1. It gets your business found; 2. It converts. Potential clients turn from researchers to buyers. But those objectives are often easier said than done and too many marketing departments spend countless hours of time and effort focused on the wrong activities and never see a result. From ranking in searches of active buyers, to developing gated content to feed the top of your marketing funnel,...