Session Title: Path to Principal: How We Became Owners as Non-Technical Professionals in the A/E/C Industry Co-Presented with Leah Boltz, CPSM Many A/E/C Marketers and Business Development professionals feel like the top floor is Director or CMO. But with the right combination of firm, personal motivation, mentors, and champions, a path to Principal is achievable for non-technical professionals. Leah and Adam have taken very different paths to becoming principals in their firms and share what they have learned along the way. In addition, they have interviewed (four to six) other professionals who are non-technical principals in the AEC industry. NOTE: The number of interviews may vary depending on their length. These owners will share insights, challenges, and the rewards of ownership. We’ll hear about...