Speakers

Ida Cheinman

Principal and Creative Director

Substance151

Ida Cheinman is founding principal and creative director of the strategic brand communications firm Substance151 and past president of SMPS Maryland. She has over 20 years of professional services branding and marketing experience, specializing in brand strategy and design across print and digital. With a niche focus on the A/E/C industry, her work has earned multiple awards…

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Meredith Meyer Grelli

Co-Founder and Co-Owner

Wigle Whiskey

Meredith Meyer Grelli is Co-Founder and Co-Owner of Wigle Whiskey, Pittsburgh’s first distillery since Prohibition. Since beginning distilling in December 2011, Wigle Whiskey has worked to restore Pittsburgh’s legacy of Rye Whiskey. More than 75,000 visitors visit the Distillery each year to learn about Whiskey production and regional history. Wigle spirits are distributed across the…

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Jeff Tobe, M.Ed., CSP

Certified Speaking Professional, Jeff Tobe’s credentials are impressive. Insider Magazine dubbed him “The Guru of Creativity” and readers of Convention & Meetings Magazine chose him as one of their favorite speakers for 2015 with other celebrities including Bill Clinton, Anderson Cooper, Condoleezza Rice and Daniel Pink. He is a creativity and customer experience expert, professional…

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David Staley

Associate Professor

The Ohio State University

David J. Staley is an Associate Professor in the departments of History, Educational Studies and Design at The Ohio State University. He serves as President of Columbus Futurists and writes the monthly futures column “Next” for Columbus Underground. In addition to being the host of CreativeMornings Columbus, Staley has consulted with a number of organizations…

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Susan Murphy

Murphy Motivation & Training

Susan Murphy has been coaching Presentation and Interview Skills for over twenty-five years. She began her career as a high school teacher in St. Louis, Missouri, her home town.  A chance meeting led to a career in travel, where her last job was Director of Travel Industry Marketing for Club Med. In 1988, Susan found…

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Matt Connor, CPSM

Business Development Manager

JQ Engineering

With over 22 years of marketing and business development experience, Matt has worn many hats, from Print Production Manager to Marketing and Business Development Director. His work includes research, strategic planning, budgeting, client service, and marketing collateral development. Matt received his BBA/Marketing in 1994 from Sam Houston State University. He is a Past President of…

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Paul Pita

The Pita Group

With over 20 years of experience as a creative leader and business owner, Paul brings a completely innovative perspective to brand marketing. His philosophy is one of engaging in open dialogue and sharing every idea you have – leaving it all on the table. And he does so with one goal in mind: To spark…

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Virginia McCoy

Ingenuity Marketing Group

Virginia McCoy relishes telling the stories of a brand. She is a communications consultant with Ingenuity Marketing Group, LLC, in St. Paul, Minnesota, and holds a B.A. in Corporate Communications. A former in-house marketer for a mid-size architecture firm, Virginia focuses on branded key themes and public relations that help firms gain competitive visibility and…

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Tami Hausman, Ph.D

Hausman LLC

Tami Hausman has a combined background in marketing, public relations, and architectural history. For more than 20 years, she has been an expert advisor to top firms in the AEC industry who seek out her experience and insights. Her clients include a wide range of architects, related professional services firms, and non-profit organizations. Tami creates…

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Jay Sabatini

Director of Business Development

Design Workshop

Jay Sabatini has over 20 years of experience in the AEC industry. The son of an architect, he spent his summers in high school and college interning at his father’s firm, DPS. He graduated from the University of Colorado and returned to DPS in 2004 to begin his career marketing professional services. While there, he…

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Rebecca Lavezzary

Associate, Director of Marketing

Barker Rinker Seacat Architecture

As Director of Marketing at Barker Rinker Seacat Architecture (BRS), Rebecca is primarily responsible for collaborating with the firm’s partners on strategic planning. She has 14 years of experience marketing in the A/E/C industry at both architecture and engineering firms. Rebecca spent her formative years in Colorado and New Mexico before relocating to the Big…

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Bryan Gray

CEO

Revenue Path Group

Revenue Path Group (RPG) CEO Bryan Gray has the unique ability to apply the big thinking necessary to help leaders steer their organizations through times of velocity and uncertainty. Having previously led two businesses to the Inc. 500 list of fastest-growing companies, Bryan’s group is well positioned to understand today’s highly competitive arena and help…

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Jana Monforte

Director of Marketing & Business Development

Wallace Engineering

Jana J. Monforte has been a proud employee of Wallace Engineering since 1992. As an associate and Director of Marketing & Business Development she works closely with the firm’s leaders to build a responsive, innovative and competitive strategic marketing and business development program. Building the department from the ground up and seeing it prosper has…

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Sarah Appleton, PE, SE

Associate

Wallace Engineering

Sarah Appleton is an associate at Wallace Engineering working out of their Atlanta office.  She received her Bachelor of Science in Architectural Engineering and her Master of Science in Architectural Engineering from Kansas State University.  She has been a licensed engineer since 2008 and is currently licensed as a Professional Engineer in 9 states and…

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Jan McKenzie

Executive Coach

Speechworks Communications

Jan is an award winning Communicator, Coach and Learning Expert who partners with leaders to drive business results. As an Executive Coach with Speechworks Communications, she coaches America’s top business people to communicate in a way that connects with listeners, sells products and ideas, and inspires confidence. In the Architectural, Engineering and Construction industry she…

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Rana Lee, CCIM, EDAC, LEED AP BD+C

Principal, Director of Business Development

SmithGroupJJR

Throughout her 25-year career within the A/E/C, financial services and investment real estate sectors, Rana has held the positions of hunter, gatherer, rainmaker, closer, seller-doer and nurturer – just to name a few. She is recognized as a strong advocate for the client experience and value creation. A challenger of the status quo, Rana considers…

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William Long

Vice President/Principal

Canuso Jorden, Inc.

William R. Long is a Principal and Vice President with Canuso Jorden, a construction firm based in suburban Philadelphia.  A registered Professional Engineer, LEED Accredited Professional, and Certified Professional Services Marketer, Bill possesses a Bachelor of Architectural Engineering degree from Penn State and an MBA degree from Villanova.  Bill has presented at regional and national…

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Scott Butcher

Vice President

JDB Engineering, Inc.

Scott is Fellows Delegate to the Society for Marketing Professional Services Board of Directors and vice president / CMO of JDB Engineering, Inc. and affiliate companies. He has more than 25 years of experience in marketing and business development and is a Certified Professional Services Marketer (CPSM) and Fellow of SMPS (FSMPS). An accomplished author…

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Deirdre Gilmore, CPSM

TankGirl Marketing

Sergeant Strategy

Deirdre Gilmore CPSM, is President of TankGirl Marketing. This small but powerful team delivers strategic planning, business development and marketing services to Arizona’s AEC industry. Deirdre insists on structure and efficiency in CSuite marketing leadership, and only develops initiatives with a clear return. She has focused much of her career on championing and advocating for…

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Grenee Celuch, CPSM

Director of Marketing and Business Development

Concord General Contracting, Inc.

A tenacious and vibrant leader, Grenee Martacho-Celuch, CPSM, is the Director of Marketing and Business Development and junior partner at Concord General Contracting. Her main focus is creating new business and maintaining existing client relationships for her firm, while constantly keeping attention on the reputation of the firm. With a passion for strategic planning and…

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Holly Bolton, FSMPS, CPSM

Owner

3chord Marketing LLC

A self-proclaimed word nerd, Holly Bolton, FSMPS, CPSM, is owner of 3chord Marketing, a consulting firm that helps design and construction firms share their stories and connect with their audiences through content marketing. Her 17 years of experience include wearing many hats for a small newspaper and serving in a variety of marketing, business development and corporate communication roles…

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Paula Ryan

Director of Marketing

Jezerinac Geers & Associates, Inc.

Passionate about her career in the A/E/C industry, Paula Ryan, FSMPS, CPSM, enjoys helping others find success through training and mentoring. She has over 35 years of experience in professional services marketing/business development and is the Director of Marketing for Jezerinac Geers & Associates, Inc., a structural engineering firm in Columbus, Ohio. Paula has worked…

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Jon O’Brien

Executive Director

Keystone Contractors Association

Jon O’Brien became the Executive Director of the Keystone Contractors Association in the Fall of 2016. In this role he oversees a commercial construction trade association that is active throughout the Commonwealth of Pennsylvania, with a strong presence in areas such as Somerset, Johnstown/Altoona, State College, Harrisburg, York, Reading, and Hazelton, to name a few. Prior…

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Patty Swisher

Sr. Manager Marketing Communications

UPMC

Patty is a veteran marketing communication professional. She holds an M.A. in Journalism and B.S. in Business/Marketing. Patty worked for 20 years for one of the Pittsburgh-region’s largest architectural firms until October of 2016 when she accepted a position with UPMC Enterprises providing her marketing communications skills and talents to the portfolio companies in the…

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Scott Butcher, FSMPS, CPSM

Vice President / CMO

JDB Engineering, Inc

Scott D. Butcher, FSMPS, CPSM is Fellows Delegate to the Society for Marketing Professional Services Board of Directors and vice president / CMO of JDB Engineering, Inc. and affiliate companies. He has more than 25 years of experience in marketing and business development and is a Certified Professional Services Marketer (CPSM) and Fellow of SMPS…

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Grenee Celuch, CPSM

Director of Marketing and Business Development

Concord General Contracting

A tenacious and vibrant leader, Grenee Martacho-Celuch, CPSM, is the Director of Marketing and Business Development and junior partner at Concord General Contracting. Her main focus is creating new business and maintaining existing client relationships for her firm, while constantly keeping attention on the reputation of the firm. With a passion for strategic planning and…

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David Werking, FSMPS, CPSM

Business Development Manager

ERMCO

David has been an active member of SMPS for over 20 years leading local, regional and national initiatives.  Through his career he has experienced business development and marketing endeavors for architectural, engineering and construction firms. As Business Development Manager for ERMCO, an Indianapolis, IN based electrical and systems contractor, David creates strategies for pursuing and…

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Melissa Lutz, FSMPS, CPSM

Principal

Champlin Architecture

Melissa Lutz, FSMPS, CPSM, is a Principal at Champlin Architecture, one of Greater Cincinnati’s largest architectural firms. She also serves on the company’s Board of Directors. A member of SMPS since 1992, Melissa was named a Fellow in 2010. Melissa is currently serving as the President-Elect of the Board of Trustees of the SMPS Foundation,…

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Cindy Jackson, FSMPS, CPSM

Marketing Manager

CMTA

Cindy Jackson, FSMPS, CPSM is Marketing Manager for CMTA’s Cincinnati office.  Having served in the field of marketing professional services for over 35 years she has experienced the industry from the viewpoint of an engineering firm, an architectural firm, a general and a mechanical contractor, and a shopping mall developer.  A member of SMPS since…

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Andrew Weinberg, FSMPS, CPSM

Regional Business Development Manager

Simpson Gumpertz & Heger Inc.

Andrew Weinberg, FSMPS, CPSM, has served in a marketing or business development capacity in the A/E/C industry for over 18 years. He is currently the Regional Business Development Manager for Simpson Gumpertz & Heger (SGH), a national engineering firm that designs, investigates, and rehabilitates structures and building enclosures. As the firm’s first ever full-time business…

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Adam Kilbourne, FSMPS, CPSM

Director of Marketing

Tec Inc. Engineering & Design

Adam Kilbourne, FSMPS, CPSM is the Director of Marketing at Tec Inc. Engineering & Design in Eastlake, Ohio where his responsibilities include marketing and IT. Adam co-authored the SMPS Foundation White Paper “The Client’s Use of Social Media and Social Networking.” He has presented on social media, working with introverts & extroverts, time management, and…

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