Donna Corlew FSMPS, CPSM | chief WIT* officer, C*Connect
Frank Lippert FSMPS, CPSM | Partner, Founder, GO Strategies
There’s a new CEO behind the desk. Has your Baby Boomer founder retired and been replaced by a cool Gen X or creative Millennial? If you’re there or will be there is the near-term, you’ll notice some things are a little different. They are more collaborative, team-oriented, and at times less decisive than the last model. Gen X and Millennial CEOs bring a different perspective to running A/E/C firms than their Baby Boomer predecessors. For starters, many have an MBA. That alone changes everything for marketing and business development.
While that seems like the kind of leadership we’ve all been waiting for, it comes with some adjustments and challenges. As we seek “business transformed through marketing leadership,” we have to recognize and appreciate a new decision-making model. We have to learn to trust in leaders that don’t have all the answers and don’t necessarily want to have all the answers.
We have to understand the new order where marketing and business development is at the table as a trusted advisor.
Come join us to hear first-hand research conducted with these next gen CEOs and marketing/BD teams that are winning along with them and participate in the conversation about this new model and what it means for you.
• Understanding the communication and leadership challenges for the next generation of A/E/C firm leadership
• Understanding what “a seat at the table” means and the new responsibilities expected from marketing and BD leaders
• Understanding how to improve the seller/doer – marketing interface
• First-hand research from two SMPS Fellows to support continued conversation at your office