Scott Butcher FSMPS, CPSM | Principal, aecumen
A/E/C marketing and sales professionals need to be continually looking to adding value to their companies, and an excellent way to do that is to understand the trends impacting their firms now and in the future. Environmental scanning uncovers those trends impacting your vertical markets, your clients, and your firm directly. Yet few firms have someone regularly looking in their crystal ball!
This entertaining presentation looks at many of the megatrends, or potential trends, that are affecting design and construction firms, or will be in the near future. This program will also include findings from the latest SMPS Survey about the evolution of marketing in our firms.
What impact will automation and artificial intelligence have on the A/E/C industry? If you had 40% more time available in your workweek, how would you use it? What trends are shifting “power” from the employers to the employees – and will your company even be able to deliver your projects in a few years? What new marketing approaches and technologies will A/E/C firms be employing in the near future? What disruptors are heading our way?
These are but only some of the topics addressed in Know This! Megatrends Impacting the Design & Construction Industry. Attendees will leave with a list of the megatrends covered as well as resources for learning more. The mission of SMPS is “Business Transformed Through Marketing Leadership,” and this program will help attendees by providing valuable information that they can take back and share with firm executives immediately after the conference – demonstrating the value of marketing leadership!
• Attendees will recognize the megatrends that will impact their firms and their clients
• Attendees will evaluate which trends will be the most disruptive, and identify corrective actions to take
• Attendees will incorporate environmental scanning into their firm marketing program to stay abreast of economic and business trends
• Attendees will interpret megatrends and incorporate this knowledge to differentiate their firms and gain a competitive advantage