Creating a solid differentiator, like client experience, doesn’t happen overnight. Through laying significant groundwork, Amanda worked to create buy-in within her former firm’s c-suite and worked with a team to create an award-winning CX program. By using marketing tools, such as client surveys, personas, client journey mapping, and client empathy maps, the team discovered ways to improve client experience (CX), resulting in 90% of the firm’s revenue from repeat clients. The firm discovered that CX wasn’t just a buzz word – it was a differentiator. Amanda started her own marketing consulting firm, Pixels and Ink Studio, where she offers a variety of marketing services.